A Flock of Burts Invades NYC

This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than its namesake and co-founder, Burt Shavitz. On April 22, Burt look-alikes will take to the streets of New York, handing out samples and urging folks to be as eco-friendly as Burt. Passing out free “Burt” beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves near Rockefeller Center and in Central Park.

Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender” station in Times Square, where visitors can stop by and enjoy a smoothie featuring natural ingredients like milk, honey, pomegranate and cranberry—some of the same natural ingredients you’ll find in Burt’s Bees products.